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This web page parent.buffalo.edu states the following, "Welcome to UB where we view our relationship with parents and families as a partnership that can provide the optimal support system for every student." We saw that the website stated " We believe that critical thinking and problem solving skills are essential to insure student success in college and beyond." It also said " Building these skills starts with students who self-advocate, seek out, and use campus resources and support services. Important deadlines and info? Toll Free 877 434-0665." The header had home as the highest ranking optimized keyword. It is followed by index, overview, and first year which isn't as ranked as highly as home. The next words parent.buffalo.edu used was transfer. freshman was included but could not be seen by search engines.